Principles of pricing an analytical approach
WebPrinciples of Pricing: An Analytical Approach, based on Rakesh Vohra’s lectures from his MBA course on pricing and on Lakshman Krishnamurthi’s experiences with Kellogg’s … WebAdvanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a …
Principles of pricing an analytical approach
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WebThis book claims to provide "an introduction to the basic principles for thinking clearly about pricing," and succeeds on that score. As such, it provides more of a theoretical … WebUnlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman …
WebT1 - Principles of Pricing: An Analytical Approach. AU - Vohra, Rakesh. AU - Krishnamurthi, Lakshman. PY - 2012. Y1 - 2012. M3 - Book. SN - 9781107010659. BT - Principles of … WebFeb 1, 2013 · Principles of Pricing Counterintuitive ideas on pricing in a competitive environment. 0:00 / 13:33. Based on the research of. Rakesh Vohra. Lakshman …
WebUnlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may … Weban analytical approach. Forfatter: ... Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. ... Hence, this book, which is designed to communicate the fundamental principles of pricing.
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